Meet the Cruz’s

Adam Cruz helps mission-driven high achievers launch new ventures and sustain as whole, thriving individuals. As a distinguished design leader with over 20 years' experience at the intersection of ministry and marketplace, he helped plant thriving churches in Wyoming and generate over $115 million in ARR for Intuit (a Fortune 100) and ZeeMee.

Drawing from his own journey of navigating burnout, unregulated ambition, and personal collapse, Adam combines design strategy with sustainable practices that help founders succeed without sacrificing what matters most. The Healed Hustle offers tools that enable high achievers to align their ambition with intention, ensuring their ventures and their personal life flourish for the long term.

Adam and his family of 5 live in Boise ID.

Adam Cruz's family

New Book

Healed hustle book cover